Social Media Optimization



What is Social Media Optimization?

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. The goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients. Social media optimization is also an effective way of implementing Online Reputation Management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

Strategies:

  1. Objectives
  2. Listening
  3. Audience
  4. Participation and Content
  5. Measurement


Rules to Follow:

·        Increase your linkability.
·        Make tagging and bookmarking easy.
·        Reward inbound links.
·        Help your content to "travel" via sharing.
·        Encourage the mash up, where users are allowed to remix content.
·        Be a user resource, even if it doesn’t help you. (e.g., provide resources and information for users)
·        Reward helpful and valuable users.
·        Participate. (join the online conversation)
·        Know how to target your audience.
·        Create new, quality content. ("web scraping" of existing online content is ignored by good search engines)
·        Be "real" in the tone and style of the posts.
·        Don't forget your roots; be humble.
·        Don't be afraid to experiment, innovate, try new things and "stay fresh".
·        Develop an SMO strategy.
·        Choose your SMO tactics wisely.

Make SMO a key part of your marketing process and develop company best practices


Comments

  1. Navya ShailuDecember 9, 2019 at 2:22 AM

    Advertising can be done in many ways. But it is the duty of the business people to know the latest trends in marketing and act accordingly to reach the targeted audience. One such tool for advertising is social media advertising which is the best source of advertising your product or website.

    ReplyDelete
  2. Barbra LuistAugust 27, 2020 at 10:31 PM

    Social Media Optimization is a set of strategies for generating publicity or to promote your business and service through social networks. It helps to promote your business, service and brand in the faster way of marketing done through social media circuits like, Facebook, Linked In, Twitter, Google+, to bring traffic to your site.
    Few days back i was worried because i was not getting good traffic on my website. Then i saw an articly by JC Web Pros on 7 Ways To Keep Visitors On Your Website For Longer (Part 1)
    I found this article very helpful, so i am sharing here.

    ReplyDelete
  3. Sindhu CubestechDecember 11, 2020 at 3:10 AM

    Good write-up! Thanks for sharing
    Best Digital Marketing Company in Chennai

    ReplyDelete
  4. AquaplusApril 30, 2021 at 4:14 AM

    If you're looking to get quality Facebook likes to boost your Facebook business page reach and visibility, Maisha Infotech has a solution.

    ReplyDelete

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