Social Media Optimization
What is Social Media Optimization?
Social media optimization (SMO) is the
use of a number of outlets and communities to generate publicity to increase
the awareness of a product, service brand or event. Types of social media involved
include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter,
video sharing websites and blogging sites. The goal is to generate web traffic and increase
awareness for a website. In general, social media optimization refers to
optimizing a website and its content to encourage more users to use and share
links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts
who undertake this process for clients. Social media optimization is also an
effective way of implementing Online Reputation Management (ORM), meaning that if someone posts bad
reviews of a business, a SMO strategy can ensure that the negative feedback is
not the first link to come up in a list of search engine results.
Strategies:
- Objectives
- Listening
- Audience
- Participation and Content
- Measurement
Rules to Follow:
·
Increase your linkability.
·
Make tagging and bookmarking easy.
·
Reward inbound links.
·
Help your content to "travel" via sharing.
·
Encourage the mash up, where users are allowed to remix content.
·
Be a user resource, even if it doesn’t help you. (e.g., provide
resources and information for users)
·
Reward helpful and valuable users.
·
Participate. (join the online conversation)
·
Know how to target your audience.
·
Create new, quality content. ("web scraping" of existing online content is ignored
by good search engines)
·
Be "real" in the tone and style of the posts.
·
Don't forget your roots; be humble.
·
Don't be afraid to experiment, innovate, try new things and
"stay fresh".
·
Develop an SMO strategy.
·
Choose your SMO tactics wisely.
Make SMO a key part of your
marketing process and develop company best practices
Advertising can be done in many ways. But it is the duty of the business people to know the latest trends in marketing and act accordingly to reach the targeted audience. One such tool for advertising is social media advertising which is the best source of advertising your product or website.
ReplyDeleteSocial Media Optimization is a set of strategies for generating publicity or to promote your business and service through social networks. It helps to promote your business, service and brand in the faster way of marketing done through social media circuits like, Facebook, Linked In, Twitter, Google+, to bring traffic to your site.
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Good write-up! Thanks for sharing
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